Venezia FC one of the promoters of the AKS Shanghai Cup.

Venezia FC one of the promoters of the AKS Shanghai Cup.

Paolo Poggi as Marco Polo. The head of the international projects of Venezia FC has just returned from Shanghai where the AKS Shanghai Cup 2017 was held.

Venezia FC had the honor of collaborating in the creation of one of the most important Chinese youth tournaments. The 2017 edition saw the participation of more than 60 teams from Shanghai, Beijing, Hong Kong, Shenzhen, Taiwan and Kuala Lumpur.

This is the way in wich began the journey of Venezia FC to the east: Shanghai and China represent a fundamental stage in the internationalization process of the brand that the club, led by Joe Tacopina, has now been carrying out for several months.

Marketing and sport, for club, always growth one close to the other. Paolo Poggi was in Shanghai to visit the facilities that will host the first VFC Academy in China. An ambitious project that aims to export the philosophy and methodology of the youth sector outside Italy.

A Project also welcomed by the Italian consul in Shanghai Stefano Beltrame (in the photo with Paolo Poggi). The enthusiasm encountered in Shanghai is incredible. Just think that in the days following the tournament, boys and girls of the winning teams went around the city wearing the match shirts given by the club.

“This week in Shanghai gave me the opportunity to personally verify the interest that China has in Italian football in general and in our project in particular. – confirms Paolo Poggi -. The technical partner of the tournament last year was Bayern Munich, and I think it’s indicative that this year they have decided to collaborate with our company. Ever since I started working on international projects, I have run counter to how much our club is gaining sympathy and supporters all over the world. I receive daily mail from people interested in actively following our society and this is a fantastic signal that can only give us the stimulus to continue working with enthusiasm by raising the bar more and more every day. “

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